New York, USA


11-50 employees

founded in


Pinto is a smarter food data platform, designed for the needs of today’s consumers in the world of personalized diet, health and values-driven product selection, and a rising consumer expectation of being able to easily understand and find products that fit your unique needs and values. To do this, we're rapidly bringing the world of food online and mapping it across every dietary need and preference — from the long tail of allergens and intolerances to every general diet (like Vegan, Paleo, Keto, Gluten Free, Whole 30, Heart Health, etc.), rising diets and health conditions (like Low FODMAP, Kidney Health, Mediterranean, etc.), certifications, sustainability preferences, nutrition preferences and much more. Over 40% of Americans now follow a specific dietary eating pattern, and our data platform is organizing the world of food at scale with partners that include Whole Foods, Kroger, Amazon, and more.

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